In addition to considering the queries themselves, search algorithms must also account for spelling errors, junk content, “trustworthiness,” popularity, and much more. However, “relevancy” is inherently complex. On the surface, the role of search appears simple: Match user queries to relevant results. App Store Search Algorithmsįavorable search results are fundamental to an app’s success – a 2018 study by Sensor Tower indicated that 56% of game installs and 69% of non-game installs are the direct result of a user query. The following article describes the facets of ASO strategy developers can leverage to benefit from these rankings. Furthermore, these algorithms regularly evolve to produce more relevant results (and to combat developers who have discovered exploits).ĭespite the algorithms’ complexities, ASO experts have identified trends and insights into the mechanisms that drive search results (i.e. ![]() A combination of user search queries and keywords determine search results and rankings, yet the details of both the App Store and Play Store algorithms are shrouded in secrecy. Search results and rankings on the App Store and Play Store are grounded in complex and dynamic algorithms. Home > Academy > App Store visibility > Ranking Factors for App Store and Google Play
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